Question
1.) If a product makes it through a rigorous development process, will it be a sure success? Justify your response with information from this week's
1.)
If a product makes it through a rigorous development process, will it be a sure success? Justify your response with information from this week's material.
2.)
What strategies do marketers develop to extend the maturity stage of their products? Explain your answer.
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
