1. If reader benefits are in you-attitude, they will sound selfish and won't be as effective as they could be. True or False 2. Sales letters with strong you-attitude get a far bigger response than letters with no you-attitude. True or False 3. Since money is not the only motivator, one should choose reader benefits that identify intrinsic as well as extrinsic motivators for following policies and adopting ideas. + True or False 4. Getting praise and a good performance appraisal are examples of intrinsic rewards. + True or False 5. Since most messages go to multiple audiences, you should use at least one benefit for each part of your audience. True or False Multiple Choice 6. Which of the following statements is true about expectancy theory? A. It says that most people try to do their best only when they believe they can succeed. B. It says that people try to do their best when they want the rewards that success brings. C. It says that opportunity costs negatively impact economic activity in ways that are not immediately apparent. D. It says that most people fail to understand the relationships among efforts, performance, and rewards. E. Both A and B are true about expectancy theory. 7. According to Maslow's hierarchy of needs, a person is most likely to be motivated to use his/her talents and abilities to the fullest and be the best he/she can be when he/she wants to fulfill needs. A. safety and security B. love and belonging ABCDE C. D. E. physical self-actualization None of the above