1. If Target, the US retailer, implements a social media strategy for one of its store brands such as Mossimo, which of the following is not among the ways Target could assess the effectiveness of its this social media strategy?

a. Assess if it is owned social media

b. Number of followers

c. Consumer engagement on the social media platforms used

d. Sales generated by the social media platforms used

e. Responses to survey questions regarding consumer use of its social media platforms

2. Attitudes cause us to behave in certain ways as consumers. For example, even if we have a negative attitude toward a particular hotel chain, we may stay at one of its hotels because it is the only hotel that has vacancies for the period of our stay in the city we are visiting. This means that _____.

a. attitudes are learned

b. attitudes have an experiential quality

c. attitudes are functional

d. attitudes are not permanent

e. attitudes are not necessarily predictive of behavior

3. Rather than increase the price of its ketchup, the marketer of KetchUp 4All decided to minimally reduce the package size and reduce the contents from 14 oz. to 12.5 oz., since consumers may not detect these changes. The marketer of KetchUp 4All is basing its actions on this consumer perception concept.

a. Halo effect

b. Absolute threshold

c. Just noticeable difference

d. Subliminal perception

e. Stimulus generalization

4. Amazon Offline Store was featured in a scene of a recent TV sitcom, where people in the sitcom were shown shopping at the store. Amazon Offline Store knows that, based on consumer perception, consumers watching the sitcom could be influenced by this process.

a. Entertainment

b. Figure-and-ground

c. Perceptual defense

d. Perceptual blocking

e. Subliminal perception

5. Consumers in the United States believe that products manufactured by Prada, an Italian fashion brand, are of high quality and fashionable; however, the company hurts animals by using fur in its designs and products. Based on this information, which of the following attitude change strategies is BEST for Prada to use to change these consumers' attitudes?

a. Repetition

b. Elaborating on the use of fur

c. Changing beliefs about competitors' brands

d. Non-comparative advertising

e. Resolving two conflicting attitudes

6. Jerry bought a new washing machine for his home, but he has some tension over whether he made the best decision. Which of the following is NOT a strategy Jerry might use to reduce post-purchase dissonance?

a. Rationalize his decision

b. "Sell" friends on the positive features of the washing machine

c. Look for satisfied owners of the washing machine

d. Seek out ads for competitive products he did not choose

e. Seek out ads for the washing machine he chose

7. Based on attribution theory, when a consumer says, "The salesperson was being extremely helpful and courteous when I was purchasing my car because the salesperson was thinking about the commission to be made from my purchase," the consumer is making a/an ____ about the salesperson's actions.

a. stimulus discrimination

b. internal attribution

c. external attribution

d. stimulus generalization

e. unconditioned response

8. According to the slogan in a recent ad promoting Depends, an adult diaper, "The only thing stronger than us is you." Based on this slogan and the needs described in the Maslow hierarchy of needs, to which need was the advertiser appealing?

a. Need for protection

b. Ego/Self-esteem need

c. Need for achievement

d. Physiological need

e. Social need

9. After buying a Mini Cooper, Kate began paying more attention to advertisements for Mini and spent more time on websites reading about how much Mini drivers love their cars because she was sympathetic to these messages and found them pleasant. This is an example of ____.

a. selective attention

b. selective exposure

c. perceptual defense

d. perceptual blocking

e. perceptual organization

10. According to a recent news story, the NBA and consumer-packaged good company Mondelez have signed an agreement that will see the launch of limited-edition NBA Dynasty Oreo Cookies, with the logos of the Boston Celtics, Chicago Bulls, Golden State Warriors, Los Angeles Lakers, Miami Heat and San Antonio Spurs featured on the sandwich biscuits. Based on the discussion of channels of communication, the use of the cookies as a channel is an example of the use of these.

a. Non-traditional media

b. Traditional media

c. Creative media

d. Unusual media

e. Global brand media