1. If you are creating a web site that sells only college text books, which style of motivation would be the best to implement on your site?

A. Promote

B. Relate

C. Intention

D. Impulse

2. As a rule of thumb, what is the maximum number of subcategories one should have on the web site?

A. 40

B. 50

C. 60

D. 70

3. Which two things should generally be at the top of every page?

A. Consistent navigation and search form

B. Consistent navigation and privacy policy

C. Page template and site accessibility

D. Context help

4. Which of the following is NOT a way for a customer to find their way back in a web page?

A. Tab rows

B. Information scents

C. Location bread

D. Logo link to homepage

5. Hierarchy organization should match the way your __________ thinks.

A. CEO

B. programmer

C. supplier

D. customer

6. Which of the following is a bad category name for a web site that sells fruit?

A. Organically grown

B. Exotic fruits

C. Fruits high in vitamin C

D. Miscellaneous

7. When chronologically organizing a lot of content on a site, your goal should be to find ways to:

A. divide the list into small groups of time

B. eliminate items in the list.

C. divide the list into subject categories.

D. use a different form of organization.

8. When creating a ranked list, a critical element in formulating the list is deciding:

A. what list to pick.

B. what list organization method to use.

C. what period of time to use to collect data.

D. what measuring tool to use.

9. When creating a navigation for a multi-page web site, always:

A. provide feedback.

B. use breadcrumbs.

C. make it colorful.

D. maintain consistency.

10. Which tag is useful for helping visually impaired people understand the content you provide in image format?

A.

B.

C.

D.

11. If your customers are using a mobile device to view your web site, you should use:

A. extensive multimedia.

B. to describe graphs and charts.

C. large images.

D. large amounts of data input to determine how they are viewing the site.

12. In order to make your site more accessible to everyone, use text links that are:

A. short

B. clean

C. descriptive

D. long

13. __________ will help reduce the time in creating new content.

A. A template

B. Automated personalization

C. An administrative publishing tool

D. A content database

14. Headlines are generally __________ words or less.

A. 25

B. 20

C. 15

D. 10

15. The content matching scheme that compares customer profiles and purchasing habits is called:

A. edit.

B. interview.

C. deduce.

D. filter.

16. Which of the below can be used to track and remember what visitors on your site find valuable and important?

A. A filter

B. A cookie

C. An account management system

D. A tracker

17. Message boards must be carefully __________ to ensure that rules are being followed.

A. moderated

B. designed

C. password protected

D. implemented

18. Which of the following are NOT strong methods for creating a meta tag keyword to increase web site traffic?

A. Terms that your customers commonly use

B. Common misspellings of keywords

C. Popularly searched terms like "Britney Spears" or "sex"

D. Synonyms of your core keywords

19. Text in printer-friendly pages should:

A. not use a style sheet for formatting.

B. not be placed within an HTML table.

C. use frames.

D. have advertisements to increase revenue.

20. What is the fastest way to modify the layout and colors of all the pages on a web site?

A. Open each page individually and make the changes

B. Outsource the changes

C. Modify the cascading style sheet

D. Design it right the first time