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1. If you were creating a brand as an owner, how would you develop the brand to become a special possession? For example, Jordan's have
- 1. If you were creating a brand as an owner, how would you develop the brand to become a special possession? For example, Jordan's have become a special possession, why do you believe this was achieved. 4 Marks
- 2. Utilize Chapter 16 - Symbolic Consumer Behavior - e.g., Why is this brand special?
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1 Fostering Brand Attachment 4 Marks To turn a brand into a special possession I would focus on thes...
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Managing Human Resources
Authors: Monica Belcourt, Parbudyal Singh, Scott Snell, Shad Morris
9th Canadian Edition
0176798056, 978-0176798055
