1. If you were trying to market to female business travelers what are three amenities you could offer that would be appealing to them?

2. Provide three examples of ways you can utilize frequent travel programs to build loyalty amongst business travelers and your hotel?

3. How does leisure travel differ from business travel? Why is it important for hotels to have a diversified guest mix?

4. How has internet distribution systems affected hotels? What impact have they had on travel agencies?

5. Identify the two ways travel agents earn money.

6. You are a sales manager for a small 150 room hotel near the airport with 2 meeting rooms which can each accomodate 50 guests. What are three types of corporate meetings you could host?

7. Advertising is one way we market our hotel, in order to reach the various markets we have discussed in class. For each of the following markets name a magazine, newspaper, online website, etc. that you would suggest advertising in to reach each market.

a. Business Traveler

b. Leisure Traveler

c. Meeting Planner

d. Travel Agent

e. Potential Bride

f. CSU's Basketball team opponents 8. Restaurants must be promoted in order to attract guests and make a profit. You are the Marketing Manager for the Westin in Downtown Cleveland and you want to create various sales promotions for Urban Farmer the restaurant on-site (a modern steakhouse). Identify and explain three sales promotions you would suggest to your General Manager.

9. There are many opportunities to upsell clients when selling catered events. What are three upgrades that can be upsold to clients for a catered event?