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1. Illustrate the use of primary type of scales in measuring consumer preferences for fast-food restaurants. 2. Illustrate the use of Likert, semantic differential, and

1. Illustrate the use of primary type of scales in measuring consumer preferences for fast-food restaurants.

2. Illustrate the use of Likert, semantic differential, and Stapel scales in measuring consumer preferences for fast-food restaurants.

3. Develop a questionnaire for assessing consumer preferences for fast-food restaurants.

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