1) Imagine company A, B, C, D & E are focusing on various techniques to create, and market

the product to customers. Analyze the situation and discuss the concept used in each

scenario. (10)

a) Company A is focusing to deal in products highly affordable and available. Which

concept company is following?

b) Company B is focusing more on product quality, performance, features and product

improvement, State your answer.

c) Company C believes in large scale selling and promotional efforts, which concept

company is using?

d) Company D is focused on customer satisfaction and fulfilling customer wants and needs.

which concept company is using?

e) Company E believes in customer interested as well society's long run interest. which

concept company is using?

2) Imagine that KFC is trying to grow and expand which strategy they are going to use in

each scenario? (10)

a) Kentucky grilled chicken line to add its traditional fried chicken line up. Which growth

strategy does it represent?

b) KFC is already selling Fried chicken in Franchises dealing in Islamabad but now focus is

to increase Sales in the same market with same product, which strategy does it

represent?

c) KFC do not have any franchise in Taxila but now KFC is planning to enter in that

market too, which strategy KFC is going to use?

d) KFC is going to open a franchise in Taxila and will introduce Kentucky grilled chicken

with traditional fried chicken. which strategy does it represent?

3) Read the statements and answer accordingly. (10)

a) AMMAR has tendency to screen out the information and focus on specific aspect or

information while ignoring other aspects. Please state the characteristic effecting

Ammar's behavior.

b) Faiza always scan and interpret information which can support the concepts she already

absorbed & believes in. Please state the characteristic effecting Faiza's behavior.

c) Nadeem remembers all the good points or the information about the brands he likes but

forgets the good points of competitions State the factor effecting his behavior.

e) FAHAD is quite influential person and good speaker, company X is offering Fahad to

represent them. which strategy company is going to use for marketing?