$1.$ Imagine that a market research interviewer asked you $to$ report the price you would expect $to$ pay for some consumer items. For each $of$ the following items, give the price $or$ price range you would expect $to$ pay. Then describe the role $(if$ any$)$ played $by$ each $of$ the three sources $of$ price$-$level knowledge discussed $in$ the chapter $in$ arriving $at$ each estimate.

$(a)A15-$ounce bottle $of$ Suave shampoo

$(b)An$ oil change $at$ Jiffy Lube

$(c)$ A pair $of$ Nike sneakers

$(d)$ A Weber gas grill

$2.$ A computer manufacturer who sells personal computers through catalogs and the Internet has low prices but is frustrated that price awareness in the category is low. What price format and price structure decisions can this manufacturer make to increase price awareness in this product category?