1. imagine that patagonia decided to create new imc plan to partially rebrand and re-position their company. offer them some guidelines on what they should and could change vs. some of the aspects that they should not change and explain why based on your knowledge of the topic content.

2. you are patagonia's global brand and communication manager. you have a team of marketing interns working with you. draw upon your knowledge of the topic content and explain to the interns, the role of memory in marketing communication processing, retention, and recall. in addition, draw upon the elaboration likelihood model to explain to the interns, how persuasion works.