1. In a competitive intelligence exercise, the aim is:

a. To maintain a strategic focus, not getting drawn into tactics.

b. To obtain and analyse the most confidential data.

c. To assess a rival's options objectively.

d. To get inside a rival CEO's head & predict their firm's behavior.

2. The theories of monopoly and perfect competition:

a. Cannot be compared, because they rely upon antagonistic premises.

b. Are contradictory.

c. Are the two extremes in the spectrum of the number of competitors in an industry.

d. Are interesting but unrealistic concepts to understand real industries.

d. Are interesting but unrealistic concepts to understand real industries.