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1. In a Fragmented Industry it is possible for a firm to expand by: a. Horizontal merger b. Vertical expansion C. Specializing in a niche

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1. In a Fragmented Industry it is possible for a firm to expand by: a. Horizontal merger b. Vertical expansion C. Specializing in a niche d. A and B 2. A Standardization strategy: a. Recognizes differences between segments and creates different offerings b. Targets only a limited number of market segments C. Ignores different segments and produces a standardized product for the average consume

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