1. In advertising platforms such as Google Ads and Bing Ads, use of a Broad Match keyword phrase Will match to a broad interpretation of the searcher's past behavior Will only match when the broad spectrum of keywords used in campaign ad group matches the query Is not a valid keyword match type Can match to misspellings, plurals, and even similar words. 2. A "short code" in a mobile marketing campaign is generally accepted to be: (select the best answer) Short numbers, typically 4-6 digits, to which text messages can be sent from a mobile device A subset of HTML code for small devices such as mobile phones and PDAs Text or multimedia codes that are sent to a mobile device, usually for commercial purposes An encoded pattern, scanned by mobile devices, that directs the mobile browser to specified content 3. Which of the following are generally-accepted examples of web analytics segments? (Select all that apply) Visitor count Returning visitors Purchasers Organic traffic Conversion rate 5. The practice of content marketing is generally accepted to be: (select the best answer) Primarily for SEO Primarily for PPC traffic A benefit to indirect traffic, direct traffic, customer engagement, and SEO Primarily for direct traffic benefit 6. An advertiser is designing the confirmation message for subscribers to free SMS alerts for concert and event tickets. Which of the following elements do MMA guidelines require the advertiser to include (select all that apply): A description of the service The frequency of messages Opt-out information A legitimate call to action Any additional carrier costs 7. Which of the following best explains the use of a META description attribute? It has no SEO value, but is used as an internal tool to keep development notes about each page It is used to get keywords listed with the search engines It is often used by search engines to describe web pages that are included in search results It is used interchangeably with the robots.txt file 8. For optimal SEO, links to a website that are "unnatural" or appear to be from spam or low quality sites... (select the generally accepted completion of this sentence) Can be assigned a nofollow attribute in the site owner's webmaster tools interface Can boost rankings if the anchor text is semantically related to the target site theme Should be removed if possible and if not removed, disavowed Have little impact on search engine rankings