1- In affiliate networks, advertisers pay for __________, whereas in online display advertising, advertisers pay for ______________.

A- Conversion and ad brand impact

B- Ad brand impact and website brand impact

C-Website brand impact and conversion

D- Ad brand impact and conversion

2- Which mobile marketing tool is the most restricted by the specific mobile platform the consumer is using?

A-Mobile website.

B-Mobile display ad.

C-Mobile app.

D-SMS/MMS promotion.

3- How can online consumer engagement with a brand be best measured?

A-Through the number of followers the brand has on social media.

B-Through both the breadth and the depth of consumer-brand engagement.

C-Through the frequency of the brand's social media postings.

D-Through the brand's presence on Instagram and Facebook.