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1. In Chapter 8, we learned that products go through their own life-cycles (i.e., Introduction, Growth, Maturity, Decline). In the maturity stage of a products'
1. In Chapter 8, we learned that products go through their own life-cycles (i.e., Introduction, Growth, Maturity, Decline). In the maturity stage of a products' life-cycle, companies can modify their ...
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
