1. In text citations 2. Minimum use of 8 journal articles 3. List of reference list Please mention these.

Essay The purpose of this individual assessment task is to assess your knowledge of strategy theory, and your ability to communicate strategic analysis in written form. For this task you are required to write an individual essay (2000 words +/- 10%) addressing the following question: Which strategy should business rely on more? Differentiation or Cost Leadership? Why? Use an example of a local business (can be more than one) to differentiate the two theories and explain weigh up the better option