1) In the 21st century, ethnographic researchers use videotapes to eliminate miscues of subtle emotional reactions that can skew findings of market research results.

True or False

We can transform an ordinal scale in any way we wish as long as we maintain the basic ordering of the objects.

True or False

If the client is familiar with the research provider, the Appendix section of a report should be sequenced after the Conclusion and Limitation section to help the client ascertain the cost and benefit of the research project.

True or False