1. In the '40s-50s, what were the central values and ideals regarding family and romantic relationships? 2. How did the mining company use these values to make the introduction of diamond rings easier? 3. What was the myth that the mining company created to market diamonds? Who were the gatekeepers engaged by the mining company to promote this myth? Give examples of what they did. 4. How did the company leverage rituals, norms, and roles to sell diamond rings?

1. In the ' 40 - 50 s, what were the central values and ideals regarding famdy and romantic relationships? 2. How did the mining company use these values to make the introduction of diamond rinis easier? 3. What was the myth that the mining company created to market diamonds? Who were the gatekeepens ensaged bx the minine company to promote. this myth? Cive examples of what they did. 4. How did the company leveroge rituals, norms, and roles to sell diamond rings