1- In the case of a vegan restaurant, "who" are the main competitors and what "story" are they telling the customers. The 3 main competitors who are they? Analyze the marketing content they produce. It can be a blog, vlog, digital ad, etc. In each content a) What is the main message of the content? b) What does the content do well? c) What can be improved? d) How does this content relate to the USP of the brand?

2- How to create 2 contents, "story" for a Vegan Restaurant. Considering what 3 of the top competitors are saying?