1. In the context of experiential shopping, discuss the role of other consumers in shaping the shopping experience. 2. In the context of retail and service atmospherics, discuss the attributes of the functional quality of an environment. 3. What are unplanned purchases? 4. How do cultural barriers prevent marketing managers from using certain colors in some retail locations? 5. What are situational influences, and how do they influence a consumer's perception of value? 6. Briefly discuss the implications of unredeemed gift cards for merchants. 7. How does time pressure affect consumer behavior