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1. In the Hotel industry, a manager who knows his/her variable cost per room can determine if a bid from online intermediaries, like Priceline, is
1. In the Hotel industry, a manager who knows his/her variable cost per room can determine if a bid from online intermediaries, like Priceline, is worth accepting or declining. Why would knowing the variable cost help in this decision?
2. Why would a hotel accept a bid for less than their standard sales price?
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