ZARA, a Spanish fashion giant, has redefined fast fashion. Founded in by Amancio Ortega, ZARA boasts over stores in countries, a testament to its rapid global expansion. Their success hinges on two key factors: responsiveness to trends and affordability. ZARA doesn\'t just chase trends, they anticipate them, delivering runway looks to stores in weeks. This agility is fuelled by a vertically integrated supply chain, where ZARA controls design, production, distribution, and retail. Furthermore, ZARA seamlessly blends online and offline experiences through omnichannel marketing, providing customers with unparalleled convenience and accessibility. This holistic approach has not only revolutionized fast fashion but also cemented ZARA\'s position as a global fashion leader.

In the BCG matrix, which category would ZARA\'s fastselling and highprofitmargin products likely fall into?