1) In the midst of the major reorganization and new strategic directions at USM&R, why did Bob McCool initiate yet another initiative, the Balanced Scorecard project? 2) Comment on the scorecard development process. What elements seem critical to the success of a Balanced Scorecard project? 3) Is it a good idea to link the scorecard to compensation, as described in the case? What are the advantages and the risks of linking the scorecard to compensation? 4) How is the scorecard being used at USM&R? Is it a performance measurement system or a management system? 5) What should be the objectives and measures for the internal business processes at USM&R? Remember, these objectives and measures must drive the desired performance in the financial and customer objectives? Questions on Mobil US M&R (A): Linking the Balanced Scorecard case