1 In the model of buyer behavior, marketing stimuli include all of the following except:

Financial strategy of the seller

Product

Price

Promotion

2 Gender marketing calls for dividing the market into different geographic units, such as nations, states, regions, counties, cities, or neighborhoods.

True

False

3 A market is the set of all actual and potential buyers of a product.

True

False

4 Local marketing and SoLoMo (social, local, mobile) marketing are forms of micromarketing.

True

False

5 When used carefully, the lifestyle concept can help the marketer understand changing consumer values and how they affect buying behavior.

True

False

6 Marketers must understand how the stimuli are changed into __________ in the consumer's black box.

Segmentation schemes

Positioning strategies

Influence on other consumers

Responses

7 Introduction is a period of slow sales growth as the product is being introduced into the market.

True

False

8 Of the statements below, which one reflects the correct chronological order?

Targeting precedes segmentation

Segmentation and positioning occur simultaneously

Positioning precedes segmentation

Segmentation precedes targeting

9 The purpose of idea screening is to spot good ideas and drop poor ones as soon as possible.

True

False

10 Buzz marketing involves product choice, brand choice, dealer choice, purchase timing, and purchase amount.

True

False

11 The main advantage of co-branding is that:

If one brand fails, the other brand can help the product survive

A product can be convincingly positioned by virtue of the multiple brands

A product can be placed in the market risk-free

The consumers will exhibit high loyalty, regardless of the performance of the co-branded product

12 Market testing begins when the company finds and develops a new-product idea.

True

False

13 Augmented products include accessibility (geographic location and hours of operation), atmosphere (visual, aural, olfactory, and tactile dimensions), customer interaction with the service organization (joining, consumption, and detachment), customer participation, and customers' interactions with one another.

True

False

14 Culture is the most basic determinant of a person's wants and behavior.

True

False

15 Brand is the added value endowed on products and services.

True

False

16 Consumer purchases are strongly influenced by cultural, social, personal, and psychological characteristics.

True

False

17 The process by which marketers identify a basis for dividing the market into homogeneous groups of consumers is called:

Targeting

Positioning

Segmentation

Consumer behaviour

Nandhu Binu, [15.07.21 18:36]

18 The micromarketing strategy is especially appealing to companies with limited resources.

True

False

19 Perception is the practice of including ethnic themes and cross-cultural perspectives within the mainstream marketing of the organization.

Select one:

True

False

20 In the hospitality and travel industries, marketers attempt to build brand loyalty through relationship marketing.

True

False