#1. In the new-product development process, a description of the features a product will have and the benefits those features will provide a customer is called a _______

1) Product idea

2) Product concept

3) Product image

4) Product proposal

5) Product movement

#2. Consumers must engage in a great amount of learning to use a _____ because no similar product has ever been on the market.

1) Dynamically continuous innovation

2) Nonradical innovation

3) Competitive innovation

4) Continuous innovation

5) Discontinuous innovation