1. In the past, consumers had limited media choices, but today they have many choices. What two challenges has this evolution created in media planning/buying? - Challenge \#1: - Challenge \#2: 2. Describe three responsibilities of media planners /buyers today (please do not use the word "planning or buying" in your description)? -Responsibility \#1: - Responsibility \#2: -Responsibility \#3: 3. Please provide three examples of media channels. -Channel \#1: - Channel \#2: - Channel: \#3: 4. Please provide a media vehicle that corresponds with the channels listed above: - Vehicle \#1: - Vehicle \#2: - Vehicle: \#3: 5. There can be multiple target audiences for a product or media campaign. Circle the right answer: - True or False