1.- In the stimulus response model of buyer behavior, the buyer characteristics and

the buyer decision process are within the __________.

a).- buyer responses

b).- buyers black box

c).- marketing and other stimuli

d).- none of the above

2.- When a marketer tries to move a product away from competitors products in the

minds of the target consumers, the process is called:

a).- discrimination

b).- determination

c).- defibrillation

d).- differentiation

3.- General Motors buys tires because consumers buy cars. If consumer demand for

cars drops, so will GMs demand for tires. This is an example of:

a).- derived demand.

b).- elastic demand.

c).- cyclical demand.

d).- kinked demand.

4.- Adjusting the marketing mix so that your product will occupy a clear, distinctive,

and desirable place relative to competing products in the minds of target

consumers, is called __________.

a).- segmenting

b).- positioning

c).- targeting

d).- causation

5.- In the United States, the government has _____ money to spend.

a).- no

b).- very little

c).- lots of

d).- none of the above answers is correct