$1.$ In the United States, what environmental trends are supporting the development of Rover.com's business?

$3.$ How might Rover.com use focus groups to gain a better understanding of its current and potential customers and their needs?

$3.$ In this chapter, we noted that a true business opportunity is attractive, durable, timely, and anchored in a product or service that creates value for a buyer. To what extent does Rover's service satisfy each of these criteria?