1) In this Activity, you need first to explain the general model of online consumer behavior as seen in the Figure below: FIGURE 6.3 A MODEL OF ONLINE CONSUMER BEHAVIOR Brand Culture Marketing Communications Stimuli Purchasing Attitudes Social Norms Firm Capabilities Perceived Behavioral Control Clickstream Behavior Purchase Psychological Factors Website and Mobile Platform Features Social Networks Background Demographic Factors Consumer Skills Product Characteristics In this general model of online consumer behavior, the decision to purchase is shaped by background demographic factors, several intervening factors, and finally, influenced greatly by clickstream behavior very near to the precise moment of purchase. 2) Next, when a company need to conduct market research and how does it help the company in all its phases