Question
1. In What ways can Daryl Thomas of Herr Foods address the issue of health concerns of snack foods? 4. If there is a backlash
1. In What ways can Daryl Thomas of Herr Foods address the issue of health
concerns of snack foods?
4. If there is a backlash against the company concerning the health food issue, what are potential contingency plans they can take?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
