#1 In which phase of the product life cycle are sales driven by the loyalty of a small group of customers?

A) Growth

B) Introduction

C) Awareness

D) Maturity

E) Decline

#2 The series of stages through which a marketer attempts to guide a consumer is called the ______.

A) Promotion mix

B) Marketing mix

C) Hierarchy of effects

D) AIDA model

E) Push-pull model