1. In your own words, please define "Total Quality Management"? What attributes help improve the products a company manufactures? Can an ISO 9001 program be considered a quality management system? Why or why not?

2. What would be some of the warning signs that the quality of your company's products are not as reliable as your competitors?

3. Is quality free? Why or why not.

4. Looking at the four levels of the "cost of quality", which level would a company want to spend the most money on when trying to prevent defects with their products? In other words, if quality can be optimized, what level would a company want to spend money on to maintain quality costs?