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1. In your own words, what is a market? How can marketing research help an entrepreneur identify a market? 2. How would an entrepreneur's new-venture
1. In your own words, what is a market? How can marketing research help an entrepreneur identify a market? 2. How would an entrepreneur's new-venture strategy differ under each of the following marketing philosophies: production driven, sales driven, consumer driven? Be complete in your answer. 3. What are the five steps that are particularly helpful for developing a marketing plan? Identify and describe each. 4. How do pricing strategies differ based on the product life cycle
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