Classy Clothing specializes in apparel for professionals. It has been quite successful in the U.S. domestic market. Their success mostly relies on the affordable prices, trendy designs, and excellent locations.

The management decided to expand overseas by opening several new stores in China. During its first year of operation, it has focused almost exclusively on establishing its market presence and attracting local customers.

What are the main issues that need to be considered in designing and implementing a successful performance evaluation system for managers who run new stores in China? What are the specific measures the company needs to include and highlight in its Balanced Scorecard?