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1. Individual Problems 141 Suppose Mattel, the producer of Barbie dolls and accessories {sold separately); has two types of consumers INho purchase its dolls: low-value
1. Individual Problems 141 Suppose Mattel, the producer of Barbie dolls and accessories {sold separately); has two types of consumers INho purchase its dolls: low-value consumers and highvalue consumers. Each of the lowvalue consumers tends to purchase one doll and one accessory, with a total In'illingness to pay of 548. Each of the highvalue consumers buys one doll and two accessories and is In'illing to pay $93 in total. Mattel is currently considering two pricing strategies: - Strategy 1: Sell each doll for $24 and each accessory for $24 - Strategy 2: Sell each doll for $3 and each accessory for $45 In the .I'oi'fowing tame, indicate the revenue fora ."owyai'ue and a highvalue customer under strategyr I ahc" strategy 2. Then, assuming each strategy 13' applied to one Isn't-yelue and one high-value customer, Indicate the rotar revenue for each strategy. Revenue from Low-Value Revenue from High-Value Total Revenue from Customers Customers Strategy $48 Value, 1 Accessoryr $93 Value, 2 Accessories (5} (5) (5) Strategy 1 $24 doll + $24 accessory Strategy 2 $3 dull + $45 accessory :i i:i i:| CI E i:| The strategy that generates the most revenue is strategy 7
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