1. Industry analyses: Charles Schwab, the brokerage company, is in need of revenue growth. Since Charles Schwab founded his brokerage, the firm has been focused on being a value service and also having tremendous customer service. But over recent years, growth has stalled. The Board of Directors has challenged you, the VP of Business Development, to find new avenues for revenue. First you need to assess the state of the industry. The industry has a number of large players and a few mid-sized to small firms. Many companies in this industry have consolidated their efforts and now have efficient and effective organizations. After reading the case, indicate which life cycle stage you believe describes the industry in which Charles Schwab is operating. Options: 1) Mature or 2) Growth Stage