$1$

Infrequent Foreign

$2$

Global Marketing

$3$

International

No Direct Foreign

Marketing

Marketing

Marketing

Regular Foreign

Marketing

Match each of the options above to the items below.

A company in this stage does not actively cultivate customers outside national boundaries; however, this company's products may reach foreign markets.

Temporary surpluses caused by variations in production levels or demand may result in infrequent marketing overseas.

Firm has permanent productive capacity devoted to the production of goods and services to be marketed in foreign markets.

Companies in this stage are fully committed to international marketing activities. Such companies seek markets all over the world and sell products for markets in various countries.

Companies at this stage treat the world as one market. Market segmentation decisions are no longer focused on national borders. Instead, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions.