1 Initiating a cash discount Pebbles \& Stone Enterprise currently sells on credit only and does not offer any discounts. In an attempt to increase sales, the board is considering offering a 5% discount for payment within 15 days. Currently, the average collection period is 60 days, sales are 30,000 units, selling price is $40 per unit, and variable cost per unit is $32. If the discount is implemented, it is expected that sales will increase to 38,000 units, that 80% of sales will take the discount, and the average collection period will fall to 30 days. The firm's required rate of return is 20%. Should the proposed discount be offered? (Note: Use a 365 -day year.)