1) Integrated marketing communication is composed of all of the following tools EXCEPT: a) advertising b) sales promotions. c) integrated pricing. d) trade shows. e) public relations. f) Personal selling 2) Public relations efforts are generally directed toward which of the following? a) American CEO's and foreign competition b) Publics: governmental regulators and the general public c) international lawyers and exchange students d) foreign competition and international lawyers e) exchange students and international advertisers 3) Which of the following should be the first step in the international advertising process? a) compose and secure a budget b) specify the goals of the communication c) perform marketing research d) develop the most effective message(s) for the market segment(s) selected e) hire and ad agency 4) The most daunting task during the construction of an international advertising campaign is to a) perform market research b) specify goals of the communication c) develop the most effective message(s) for the market segments selected d) select effective medias c) compose and secure a budget 5) Which of the following statements about comparative advertising laws is most correct? a) There really are no laws governing comparative advertising in the international arena. b) Almost all laws governing this behavior are essentially the same. c) There are laws in the Western nations governing this behavior and not in most other countries. d) Laws vary from country to country. e) Some nations require the advertiser to submit a defamation bond. 6) Marketing research is less necessary overseas because the markets are less developed than in the United States True False