1. International Human Resources management 2. Technology for Mr Mikes stake house for their franchise expansion plan in Detroit, Michigan, USA.

International Business & Market Expansion Action Plan Project MR MIKES Steakhouse Casual (https://mrmikes.ca/) What is MR MIKES Steakhouse Casual? https://www.youtube.com/watch?v=gRoL94qrBzE&t=7s Your Group is a consulting company advising MR MIKES Steakhouse Casual for their Franchise expansion plan in USA, especially in one or more of the American states bordering Ontario. You are considering options such as: Establish a franchise in the selected city. (ii) Or establish a master franchise covering the entire state or a territory in the region. Three deliverables needed from each group: . A brief written Preliminary Proposal (guidelines separately enclosed - 6 to 8 pages with single spacing and standard 12-Font size pages); Detailed written Report - 25 to 30 pages with single spacing and standard 12- Font size (guidelines given below); Presentation to the client with PowerPoint either on zoom or in class (client will decide how this is to be done). Guidelines to develop your Final Witten Report (1) What is the Business Concept of MR MIKES Steakhouse Casual? Describe a business concept statement. (2) What is the branding strategy? (3) How are the product lines and services used for differentiation and positioning? (4) What is their franchising strate