1 INTRODUCTION 1.1 Background of the Study 1.2 Purpose of the case study 1.3 Problem statement 2 COMPANY INFORMATION 2.1 Background 2.2 Organizational Chart A W 2.3 Product and services 5 - 6 2.4 Business, Marketing, Operational Strategy 2.5 Financial Achievements 8 3 COMPANY ANALYSIS 3.1 Business Model Canvas (BMC) 9 3.2 S.W.O.T Analysis 10 4 FINDINGS AND DISCUSSIONS 4.1 Findings 11 - 12 4.2 Discussion 13 - 14 5 CONCLUSION 15 6 RECOMMENDATION AND IMPROVEMENT 16 - 17 7 REFERENCES 18 8 APPENDICES 19