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1.) Is a pull strategy superior to a push strategy? Provide an example of a successful pull strategy. 2.) Explain howpackaging adds value for consumers
1.)
Is a pull strategy superior to a push strategy? Provide an example of a successful pull strategy.
2.)
Explain howpackaging adds value for consumers and retailers.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
