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1. Is IKEA's targeting strategy concentrated or undifferentiated? Explain your answer. 2. Which of the variables for segmenting consumer markets is IKEA using, and why
1. Is IKEA's targeting strategy concentrated or undifferentiated? Explain your answer.
2. Which of the variables for segmenting consumer markets is IKEA using, and why are these variables appropriate?
3. What combination of techniques might IKEA apply when preparing sales forecasts for North America?
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