$1.$ Is It a Social MediaLinks to an external site. Crisis?

$2)$ What Are the Facts of the Situation?

$3)$ Was the Brand at Fault?

$4)$ How Can$/$Should the Brand Show Empathy?

$5)$ What Would You Do Differently if You Knew This Crisis Would Happen?

$6)$ Who in Your Room Is the Voice of the Other Side?

$7)$ Is the Social Team Equipped to Respond Properly and in a Timely Fashion?