1. Is McDonald's trade-up strategy to the McCaf' line of premium coffee products a good deal for the franchisees? Why or why not? 2. If

1. Is McDonald's trade-up strategy to the McCafé' line of premium coffee products a good deal for the franchisees? Why or why not?

2. If McDonald's McCafé' premium coffee trade-up strategy turns out to be highly successful, do you think other fast-food restaurants such as Burger King and Wendy's will pursue a similar coffee trade-up strategy?

3. In the long run, do you believe that Starbucks will be McDonald's main competitor in the premium coffee products category? Why or why not? How about Dunkin Donuts as a key competitor? Be sure to consider the implications of question #2 in your answer to the present question."