1. Is Metas metaverse on track to offer a leap in value to users, or is it more akin to technology innovation that often doesnt deliver substantial value? Explain your thinking using Barneys VRIN(O) framework. 2. Metas vision has social, economic, and environmental implications. Enumerate what you see as the strengths and weaknesses of the metaverse across these dimensions and how to ameliorate some of the weaknesses or concerns to better link the technology to a leap in value. Explain your thinking using the PESTLE framework and SWOT analysis. 3. If Meta realizes its intention of creating one enormous metaverse, it will yield even greater political, social, and economic power for the business. Are there safety issues with one business holding this much control? How could this best be mitigated a breakup of the business? government regulation? something else? Hint: This is the (O) of VRIN; how can the company be organized to leverage its competencies. 4. Matthew Ball argues that it is developers who will control the metaverse, the digital creators who will build what Meta hopes to be a blue ocean, a new market space that is a win for society and customers. Do you agree? Why or why not? 5. If Meta is committed to using less data for targeted advertising, what might be its business model? Key Here: Use Barneys capabilities thinking along with the blue ocean strategy (Mauborgne and Kim) value innovation concept. In particular, the case notes technological innovation is not