1. Is Shopee successful? What metrics suggest that it is? Is Shopee's success sustainable? 2. What factors led to the rise and (relative) fall of Lazada? 3. Do Shopee and Lazada target the same customers? Do they aim to establish the same type of relationships? 4. What customer strategy - at the level of leadership, organisation, operations - led to Shopee's rise? 5. Moving forward, how can Shopee monetise its size