Question
1. It has been said that Zynga is an analytics company masquerading as a games company. Discuss the implications of this statement. 2 . What
1. It has been said that Zynga is an analytics company masquerading as a games company. Discuss the implications of this statement.
2 . What role does business intelligence play in Zynga s business model?
3. Give examples of three kinds of decisions supported by business intelligence at Zynga.
4. How much of a competitive advantage does business intelligence provide for Zynga? Explain.
5. What problems can business intelligence solve for Zynga? What problems can\\\'t it solve?
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1 Answer For many years individuals have been using the success gained by Zynga as a good example for the industries involved in video gaming The comp...
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Management Information Systems Managing the Digital Firm
Authors: Ken Laudon, Jane P. Laudon
13th edition
133050696, 978-0133050691
