Question: 1. It has been said that Zynga is an analytics company masquerading as a games company. Discuss the implications of this statement. 2 . What

1. It has been said that Zynga is an analytics company masquerading as a games company. Discuss the implications of this statement.

2 . What role does business intelligence play in Zynga s business model?

3. Give examples of three kinds of decisions supported by business intelligence at Zynga.

4. How much of a competitive advantage does business intelligence provide for Zynga? Explain.

5. What problems can business intelligence solve for Zynga? What problems can\\\'t it solve?

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