1. Janeek and Tom have invited friends to their house to watch the Super Bowl with them. They have decided to purchase a new television set for the occasion and are currently on BestBuy.com looking at different television sets to assess things such as their sizes, prices, smart platform, and currently deals on each set. Janeek and Tom are in what stage of the extensive problem-solving decision process?

a. Awareness

b. Problem/Need recognition

c. Search

d. Evaluation of alternatives

e. Purchase

2. Consumer behavior draws on a number of different disciplines, including _____, which helps consumer researchers to understand how large groups such as family and social class influence consumer behavior.

a. Economics

b. Psychology

c. Social psychology

d. Sociology

e. Anthropology

Questions 3 and 4 are based on the information in the table below. The table below contains information related to a consumer decision to purchase a new car. The consumer is not willing to accept any car that scores less than a 6 on any attribute. The consumer's most important attribute is residual (resale) value, and attributes are listed in order of importance.

Attribute/Brand	Honda Civic	Toyota Corolla	Kia Niro	Nissan Sentra
1. Residual (Resale) value	9	8	9	8
2. Brand reputation	9	9	6	10
3. Price & Financing	4	3	7	10
4. Technology included	6	9	10	4

3. Which car will the consumer choose if a conjunctive decision rule is used?

a. Honda Civic

b. Toyota Corolla

c. Kia Niro

d. Nissan Sentra

e. We cannot tell, as we do not know the price of each vehicle.

4. Which car will the consumer choose if a lexicographic decision rule is used?

a. Honda Civic

b. Toyota Corolla

c. Kia Niro

d. Nissan Sentra

e. We cannot tell, as we do not know the price of each vehicle.

5. Many retail stores offer consumers self-service technology such as self-checkout, because they are aware that some consumers experience embarrassment when purchasing some products. Based on this information, the retail stores are trying to minimize the impact of this characteristic of consumer situations on consumer behavior.

a. Physical surroundings

b. Time pressure

c. Antecedent states

d. Social surroundings

e. Task definition

6.Delta Airlines targets four distinct segments: coach passengers, premium economy passengers, business class, and first-class passengers. The airline targets each segment separately with a marketing mix tailored to each segment. This is an illustration of this targeting strategy.

a. Mass marketing

b. Differentiated targeting/marketing

c. Behavioral targeting

d. Concentrated targeting/marketing

e. Segmentation

7.A recent commercial for a leading workout program told consumers that the brand in the ad was for men and women in the United States who want to experience the energy and vitality that result from the program. Based on this information, the marketer of the brand is targeting consumers based on these kinds of segmentation.

a. demographics and psychographics

b. usage situation and demographics

c. usage rate and geography

d. geo-demographics and benefits sought

e. behavioral and geography

8. According to a recent article about a survey about snacking behavior that was done among Canadian consumers, participants in the snacking study were "1,959 Internet users aged 18+ who have eaten better-for-you snacks in the past 3 months leading up to July 2021." These 1,959 consumers represent ___.

a. A sample used for the study

b. The population of interest for the study

c. People who were referred to the researchers carrying out the study

d. Non-Canadians who responded on behalf of Canadians

e. Canadians who were shopping online for snacks

9. Amazon.com is developing new brick-and-mortar stores and using television and radio, in addition to the Internet, to communicate with consumers. When it comes to the criteria for effective targeting, Amazon.com is taking into account this criterion for effective targeting of market segments.

a. Identification: You should have some way of deciding who falls into what segment.

b. Sufficiency: Segments should be large enough to make segmentation worthwhile.

c. Stability: Segments should not be constantly changing.

d. Accessibility: Marketers should be able to reach segments once they have identified them.

e. Congruency: Segmentation should be consistent with the company's objectives or resources.

10. Big Sports Retailer R Us, a global sports retail chain, uses information from consumers' purchase histories to forecast the kinds of products that consumers may purchase. This means that Big Sports Retailer R Us is using this as part of its marketing strategy.

a. Segmentation

b. Targeting

c. Marketing

d. Product positioning

e. Predictive analytics