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1. Joel Liberman is the RM at the City Center Plaza, a SUD-room franchised hotel. He is evaluating alternative options regarding the allocation of 100

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1. Joel Liberman is the RM at the City Center Plaza, a SUD-room franchised hotel. He is evaluating alternative options regarding the allocation of 100 unsold guest rooms for the third weekend of next month. His property's group room sales department believes {but is not positive) that it can sell 30 group rooms for that date at a rate of $ 185.00 per room. The hotel's POM believes that if the 100 rooms are listed on the \"Deals at This Hotel" page of the franchisor operated property web site, with a 25 percent discount off the hotel's normal $229.99 rack rate, 90 rooms might sell through the CRS. The sale would apply only to buyers willing to agree that the room would be billed to the guests at the time of purchase and could not be canceled. Uberhothotels.com, a third-party merchant model operator, is willing to pay the hotel $160.00 for each room it purchases but wants a commitment from the hotel that it would be able to buy and then resell up to 100 rooms. It believes it can do so if it lists the rooms as open to all buyers and at a rate of $ 1?2.99 per night. Ioel already has 200 rooms sold for this specic night at the hotel's rack rate. Assume that each distribution channel produces as projected. Complete the following revenue estimate report and answer the questions that follow. Previous hooked revenue: _--_ Estimated channel _--_ Total rooms revenue estimate Total rooms sold

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